SOLVING SALES GROWTH 

What’s the Difference Between Buyer Personas and Demographics?

December 7, 2016

Demographics are useful in putting together marketing campaigns (online and off), but they should be used as a starting point rather than a guiding principle. The numbers help you draw an important picture, but they don’t fill in the details by themselves.

Who cares about customer's needs?

November 22, 2016

I don’t understand what is all the fuss about customer’s needs. It is simple, they need a product I can provide, I make sure they are aware that I can provide it and, all I have to do, is make sure my price is better than the one from the competition. How do I make sure all this happens? Well, I visit and contact the customer periodically and send them the company’s newsletter religiously and I always make sure I invite my buddies to have dinner and drinks when I visit them.

Is Account Based Sales and Marketing Worth Implementing?

October 16, 2016

Account-based sales & marketing (ABS&M), also known as key account sales & marketing, is a strategic approach to business sales in which an organization considers and communicates with individual prospects or customer accounts as markets of one.

Why is Account Based Sales & Marketing Important?

October 10, 2016

Account-based sales & marketing (ABS&M), also known as key account sales & marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospects or customer accounts as markets of one. What this means is that if an account is important enough to have a dedicated Account Manager, why is that there is no organizational effort to support the sales effort?